social american

Social Media News

The Truth About E-mail: We Check It All the Time [STATS]

E-mail has invaded every aspect of our lives. We don’t need a survey to tell us as much, but new research from Xobni and Harris Interactive confirms that we’re not alone in dealing with e-mail overload.2,200 adults 18 and older ...

How Social Data Built a Better Health Care App

Alexander B. Howard is the Government 2.0 Washington Correspondent for O’Reilly Media, where he reports on technology, open government and online civics. He’ll be reporting live from the upcoming Gov2.0 Summit in Washington, D.C., on September 7-8.Every year, poison control ...

Customer and Company Value, You Must Define Both

In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. ...

Announcing MashBash BlogWorld: Win a Free Pass [CONTEST]

Mashable is excited to announce MashBash BlogWorld, the opening party for this year’s BlogWorld & New Media Expo in Las Vegas on October 15-16. To kick off the Expo, we’ll be hosting the first night’s official party at Haze at ...

15 Essential Back to School Podcasts

Alexander Hotz is a freelance multimedia journalist and public radio junkie based in New York City. Currently he teaches digital media at Columbia University’s Graduate School of Journalism. Follow Alex on Twitter at @hotzington.With another long hot American summer coming ...

A Facebook-Based Online Store Just for Students

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details ...

iTunes 10 and Ping Are Here, Bringing Mixed First Impressions

iTunes 10 is now live and available for download. It comes bundled with its own killer feature: music-centric social network Ping.Announced just this morning, the new iTunes/Ping one-two combo pack a mighty punch. But can this dynamic duo deliver on ...

To Unfriend or Not to Unfriend: That Is the Facebook Question

We’ve all done it — surfed on over to the book of faces, our hearts racing and pupils dilating with excitement, let our cursors linger over those oh-so-powerful words, “Remove From Friends,” and clicked away with the maniacal glee of ...

Digg Names Long-time Amazon Exec, Matt Williams as New CEO

Back in April Digg CEO Jay Adelson announced he was stepping down and leaving the company. Today, Tech Crunch confirmed that they have hired Matt Williams, long time Amazon executive, has his replacement. Williams has worn many hats at his over ...

Will CRM Sytems and Listening Tools Become One and the Same?

Call me crazy (as many of you have), but I don’t see the separation of “listening tools” and “CRM systems” lasting too much longer. We have actually seen a few acquisitions over the past few months such as Jive acquiring ...

Leo Laporte Changes His Digg Feed, Starts to “Get It”

Over the last week there has been a lot of criticism aimed at Digg.com and some of the publisher accounts and celebrities who are getting their news to the Top News section of Digg ahead of ...

The Fun Of Strategic Thinking And Planning

There’s a 96-inch long white board in my office. It is where I collect my thoughts for specific projects as I’m writing, planning or producing them. It is currently full of lists and reminders for a ...

For Digg, Helping Big Sites Was “Just Business”

If you’re a publisher who doesn’t hate the New Digg, chances are you’re already getting enough traffic to where a Digg front page is barely a blip on your radar. You’re being rewarded for being huge. ...

Picture This

One of the oft-overlooked elements in the routine of blogging is image selection. Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach (Seth Godin, most notably, is almost always a text-only blogger). ...

An Open Letter to CRM and Social Media People

Over the past few months (and perhaps more so over the past few weeks) I’ve noticed a growing tension between the Customer Relationship Management (CRM) and the social media folks. In some instances this has led to direct name calling ...