Social Media Analysis, Metrics and Evaluation
Social media marketing is one of the most effective methods for building brand equity. It differs from traditional marketing methods in both the system of delivery and the content of the message. Where traditional marketing utilizes a scatter-shot approach and a message with broad appeal. Social media marketing creates specialized messages for targeted audiences. The right information reaches the right people. This results in an informed customer that has a much greater likelihood of returning. And, over time, creates loyal customers and brand evangelists.
To the campaign development process, Social American completes a thorough evaluation of current standing, including:
• The client’s current web footprint and social media use
• Non-web environment, print media, company-planning documents
• Keyword research, identification of online target communities
• Evaluate competitors, potential niche development and trends
Next, that information is used to create a multi-tiered social media strategy. This can result in one of the following:
• Strategy development and implementation of a campaign that is fully managed by Social American
OR
• Consulting and training of your company’s staff, giving you the technical support to run your own campaign
Once the social media strategy is implemented, Social American provides constant monitoring and evaluation, refining the strategies as needed.
• Daily monitoring of web conversations
• Target group behaviors/interactions/interests
• Effectiveness of campaign tactics
• Benchmarks and web analytics
Understanding social media and its impact on business is crucial. Static websites are no longer the pinnacle of communication. Today’s customer seeks engagement and two-way conversations. And though the social media landscape can be confusing, we have designed this tutorial to help you get started. We’ve included basic information and strategy, designed to give you a sense of what is truly possible in social media marketing.
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