The Social Media Shift
posted by Laurenc on April 28th, 2009Internet Marketing News: The Social Media Shift
Netpop Research, a full service internet research firm, has produced a new report on the growth of social media, titled “Media Shifts to Social,” which found that the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. So, what does this mean? It means that online entertainment has been shifting from large media consumption (i.e. Television) to small, powerful social media contributors such as blogs micro-blogs, social media, video and photo sharing.
The report expounds, “stated simply, 7 million people in the U.S. are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are also connecting with 248 people in a typical week, on average.” So 7 million people, each reaching 248 people per week??? You do the math!
- Social networking has grown 93% since 2006
- 105 million Americans contribute to social media
- 7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week
- 54% of micro-bloggers post or “tweet” daily
- 72% of micro-bloggers under age 18 post or “tweet” daily
What does this mean for marketers? Well as social media continues to increase in influence with consumers, marketers have to be increasingly aware of the conversations revolving around their company, brands and products/services, and in order to drive growth, companies must engage consumers on a one-to-one level, focusing on starting conversations and providing value to users online.
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